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Pronexus Wins Telecom Marketing Award for Best Web Marketing Campaign; Computer Telephony and Speech Developer Cited for Outstanding Integrated Web Marketing Strategy that Generated Significant ROIOttawa, Canada, January 18, 2005 - Pronexus Inc. (www.pronexus.com), a leading provider of computer telephony and speech software solutions since 1993, today announced that it has won the Web Marketing Category of the 2004 Telecom Marketing Award (TMA). Pronexus won for its strategic campaign, which generated impressive results: it successfully exceeded goals and objectives for overall product awareness and lead generation, and resulted in remarkable Return on Investment (ROI).The awards, sponsored by TelecomWeb, the industrys leading telecom business information portal, recognize the telecom industrys top marketing and PR campaigns. The Pronexus marketing team won for its highly integrated web marketing campaign that enabled it to reach a worldwide audience of enterprises looking to voice-enable their business operations for maximum efficiency and cost savings. The campaign combined many facets of Internet marketing, including search engine marketing, e-newsletters, blogs and portals (www.computertelephony.org) to increase the number of new business leads and raise resulting sales volume for Pronexus. Individual aspects of the campaign were shown to deliver dramatic Return on Investment, often far exceeding 1000%. We were particularly impressed with Pronexus excellent integrated marketing approach and remarkable results, commented Laurie Hofmann, Director of Marketing at TelecomWeb. Their unique strategy has placed them at the top of the competition and made them a deserving choice for this award. TelecomWeb is part of Access Intelligence, LLC, headquartered near Washington, DC. Access Intelligences Telecom Advisory Group publishes news, analysis and research covering all areas of telecom. Publications include Broadband Business Forecast, Wireless Business Forecast, Telecom Policy Report, and Inside Digital TV. Other programs include the Telecom Marketing Awards, Satellite News PR & Marketing Awards and eletters to serve various market sectors. Winning the Telecom Marketing Award further validates our strategy of leveraging the Internet for product awareness and lead generation, commented Chris Biber, Director of Marketing at Pronexus. We know that Internet marketing can be extremely effective, and it is gratifying to have others recognize the work we have done, and the results we have achieved.
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