It’s easy for small businesses to feel daunted in such a large and rapidly changing industry, especially when customers are scattered across the globe. For these businesses, a new product from global software provider HighJump may prove to be a game-changer.
There are many facets to a proper marketing strategy. While the four Ps of marketing – product, place, price and promotion – are among the most recognizable elements, there is another that many companies often rely upon – storytelling. If used properly, crafting a story around the marketing campaign can have a significant impact on consumer interest in a new product or service.
Creating and maintaining avenue of connectivity has become a key cog in the communication machine today. New devices, apps and software are making it easier for everyone from families to co-workers to work and play together.
The recent security breach at the United States Office of Personnel Management (OPM) is the largest government breach to date, impacting up to 18 million Americans, including employees at every U.S. federal agency. This is a prime example of gross negligence.