||10/25/2012 5:05:02 PM|
IT in Canada and EH Publishing Strike Cross-Border Publishing Deal
October 25, 2012, TORONTO, ONTARIO and FRAMINGHAM, MA – Canadian IT trade publisher IT in Canada.ca Inc. and Massachusetts-based IT trade publisher EH Publishing Inc. have finalized a five-year deal to work together to serve customers on both sides of the U.S./Canada border.
The initial agreement calls for IT in Canada.ca’s channel publication and website, The Canadian Channel Standard, to carry content from the EH publication ChannelPro-SMB. IT in Canada.ca Chief Content Officer Michael O’Neil praised the deal, saying, “We have always had great respect for the quality and breadth of content carried in ChannelPro-SMB – it truly does present an important and unique perspective on the channel in the U.S. and in a global context. We’re delighted to be able to add ChannelPro-SMB’s perspective to the market-leading Canadian commentary that our local staff produces for readers of The Canadian Channel Standard.
“EH Publishing is pleased to have concluded this agreement to work with The Canadian Channel Standard,” said Kevin McPherson, Vice President, Corporate Development and Executive Publisher at EH Publishing. “Many important aspects of the channel market are inherently local, and the best way to serve local interests is to work with best-in-market local publishers. The Canadian Channel Standard, with its extensive research-based content and high-quality editorial, is clearly the best connection into Canada for EH.”
While today’s agreement focused on the cross-publishing of editorial content, the two organizations foresee other areas in which collaboration can bring benefits to their customers and readers, including cross-border advertising campaigns and robust channel research. John Jones, Publisher for The Canadian Channel Standard, noted, “The truth is, from many of our clients’ perspectives, we live in a North American market. They want to be able to act quickly on opportunities, promoting solutions across the U.S. and Canada, and then focus on managing the pipeline at the local level. With this agreement, we can support a much wider range of activities – we can help customers to deliver a consistent message, and then manage lead-gen campaigns that drill down to the country, state or province, or city level.”
Michael Siggins, Vice President and Publisher of ChannelPro-SMB, was enthused by the potential to expand ChannelPro-SMB’s offerings to readers and customers, particularly with respect to research. “IT in Canada is unique in combining publishing reach with deep research skills, and we want to work with the company to expand on our research to better serve the U.S. market,” he said. “By working together, we can deliver the deep, fact-based insight that our advertisers covet, and at the same time, produce additional research-based editorial content that will complement our existing news and analysis.”