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| 10/12/2012 10:06:18 PM |
ITMD releases first joint-venture research report in collaboration with 451 Research
IT Market Dynamics, Canada’s most widely-read IT research firm, has released the first report resulting from its collaboration with New York-based 451 Research. “Canada/U.S. IT Spending and Windows 8 Strategy Comparisons” combines ITMD analysis with data provided by 451 subsidiary ChangeWave Research.
The data included in the report is drawn from a survey conducted by ChangeWave in August, 2012. ChangeWave provided results based on responses from 1,147 U.S.-based respondents and 86 Canadian respondents, drawn from a global panel of more than 25,000 business and technology professionals.
Questions in the August survey covered two primary topics: IT spending trends and Windows 8 readiness and strategies. With the comparative data, ITMD was able to identify areas in which Canadian trends parallel – and diverge from – American spending and adoption patterns.
One area in which the two countries exhibited similarities was in their 3Q12 IT spending. In the U.S., 15% of respondents reported that actual 3Q12 spending came in over plan, with 30% stating that spending was below plan; in Canada, 14% anticipated above-plan IT expenditures, and 31% reported that IT investment was below plan. Additional historical data from ChangeWave presented in the report shows that this is actually a common response; the report notes that “below-plan spending has become the default mode for approximately 25%-30% of U.S. organizations since the recession of 2009-2010.”
The two countries do have somewhat different views on the effect that Windows 8 will have on PC acquisition patterns. One-third of Canadian respondents (vs. 20% of those from the U.S.) plan to acquire their first Windows 8 unit within six months of introduction, and 61% plan to have at least one unit deployed by year-end 2013, vs. 53% of Americans.
Key questions
- Who is this important to? Canadian business and IT management; suppliers of PC products
- Why is this important? Spending analysis allows companies to calibrate their own project and allocation plans vs. Canadian and U.S. norms; Windows 8 analysis helps PC-responsible management to understand the pace at which Windows 8 is likely to affect corporate deployment plans
- Where do I go for more detail? ITMD All Points Connected research subscribers can log into IT in Canada and download the PowerPoint-format report from this site; others should contact Stephen Symonds at stephen.symonds@itincanada.ca. Note: the deck is available at no charge to ChangeWave Research panelists
The “Canada/U.S. IT Spending and Windows 8 Strategy Comparisons” report is delivered as an annotated PowerPoint slide deck. Clients of ITMD’s All Points Connected research program and members of the ChangeWave Research panel can access the report at no charge; other interested parties are invited to contact Stephen Symonds at Stephen.symonds@itincanada.ca.
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