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| 9/27/2012 12:34:16 PM |
Sequentia Launches ‘Squeeze’ Content Marketing Measurement Platform
TORONTO and SAN FRANCISCO – September 27, 2012 – Sequentia, an award-winning provider of community, content and analytics professional services, today launched Squeeze, the world’s first content marketing measurement platform. Squeeze extracts and delivers tangible bites of intelligence on content performance to help marketers make better decisions, optimize their budgets, and deliver greater results. The entry-level version of Squeeze is free of charge and available at www.getsqueeze.com.
Content performance has historically been measured in silos. With Squeeze, marketers can now measure and easily compare how content is performing across multiple channels, from email and the social web to corporate websites and blogs. Squeeze captures rich data from every click, enabling users to evaluate the effectiveness of each piece of content – such as blog posts, white papers, email campaigns, promotions, etc. – in generating new subscribers, opt-ins, leads and sales. Squeeze is so easy to use that marketers can start tracking content performance within minutes of signing up.
“One of the biggest and most costly challenges that marketers face is the inability to determine if their content strategy is effective. They need to understand if particular types of content are worth the time and cost investment to develop and implement,” says Jennifer Evans, Founder and Chief Strategist at Sequentia. “As marketers, we know how important it is to measure what content drives business results. We developed Squeeze to help companies ensure that their content marketing budgets are being allocated to the right topics, across the right channels, at the right time.”
Squeeze provides users with insights on:
- What subjects resonate with their targeted audiences;
- What channels generate the most interactions for each piece of content; and
- Which campaigns led to the best results.
Using a ‘time of day’ and ‘day of the week’ stamp, Squeeze also provides insights on the time window that delivers the greatest interaction with each piece of content. Using Squeeze, marketers can track the long tail of content and can also connect their content to their sales funnel.
Easy Access to Real-Time Data
Squeeze provides users with access to important content performance data in real-time, eliminating the need to rely on IT teams for measurement reports. Users have real-time access to unlimited click reporting by campaign, content asset and channel for the last 30 days. Squeeze data can also be exported for users that require access to historical insights beyond this period.
Content Tagging for the Best Results
The ability to tag content by theme, campaign and channel enables marketers to determine which campaigns drives the best results. This makes it easy to evaluate content performance and determine the most effective channels for each piece shared with customer communities.
"Squeeze is great because I can tag any content by location, theme or campaign, and then see immediately what's performing where. And it's easy to use," says Jon Spenceley, Community Manager at Sprouter.
How Squeeze Works
After entering the content URL, adding relevant tags and determining the distribution channel of choice, Squeezed links are provided for one-click sharing through social channels such as Twitter, Facebook, LinkedIn or Google+; or one-click copying for email campaigns, blog posts, etc.
The Squeeze Dashboard gives marketers an at-a-glance view of key insights on content performance. It provides a snapshot of the total number of actions, most popular link, average actions per content across different channels, and the top performing channels. Results can be viewed by day, week, and month or year-to-date.
“By helping marketers to better understand how well their content is performing, they can begin to use content strategically to convert target audiences to relationships and customer communities,” adds Evans.
About Sequentia
Sequentia is an award-winning provider of community, content and analytics professional services that drive business results. The company enables marketers to measure the effectiveness of content (blogs, white papers, email campaigns, promotions, etc.) deployed across multiple channels (social networks, email, mobile, etc.). Clients – such as HP, Bell and CAMH – rely on Sequentia to gain tangible insights that enable them to cost effectively build relationships with customer communities, drive traffic, generate leads, boost sales, and build loyalty.
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