Aberdeen Group publishes HCM, SCM, Retail and Consumer Markets
BOSTON, MA – May 10, 2012 - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Human Capital Management (HCM)/Talent Acquisition Solutions, Supply Chain Management, and Retail and Consumer Markets research practices.
“Onboarding 2012: The Business of First Impressions,” authored by Madeline Laurano, Research Director for the Aberdeen Talent Acquisition Solutions practice, reveals that 36% of organizations lack a formal onboarding process. For onboarding to become more strategic, HR needs to translate the value of the new hire experience to the business by prioritizing engagement and productivity as primary objectives. This report examines how organizations are achieving results through a more proactive approach to the new hire experience. To obtain a complimentary copy of this report made possible in part by Enwisen and Kenexa, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7499&camp=2.
Also authored by Laurano “Onboarding: The Missing Link to Productivity” reveals that onboarding is the talent process having the greatest impact on workforce productivity. Understandably, new hires that are able to get up to speed more quickly are able to produce more quickly. While many studies have focused on the ways onboarding improves engagement and retention, organizations still struggle to translate onboarding initiatives into workforce productivity. This report will help organizations to start thinking strategically about linking onboarding to ongoing organizational performance. To obtain a complimentary copy of this report please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7888&camp=2.
“B2B Collaboration: No Longer Optional,” prepared by Bryan Ball, Vice President and Principal Analyst for the Aberdeen Supply Chain Management research practice, details how the number of B2B initiatives have doubled in the last two years, and why collaboration with customers and suppliers are two of the top five strategies to deal with pressures that companies are facing due to increased demand from customers, globalization and complexity. Leading companies clearly produce better results, and those that do not engage will continue to fall further behind in their ability to improve visibility and timeliness of information flow. To obtain a complimentary copy of this report, made possible in part by Appterra and E2open, please visit:
“Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels,” prepared by Chris Cunnane, Research Analyst for the Aberdeen Retail and Consumer Markets research practice, indicates that leading retailers are expanding their use of digital channels to deliver highly personalized and targeted marketing campaigns. The main drivers behind this strategy are two-fold. First, retailers cite the decline in the effectiveness of traditional marketing methods combined with the rising costs associated with these programs. Second, there is increased consumer demand for digital content and interaction. As a result of this strategic initiative, leaders have altered their current marketing mix to begin incorporating more digital channel campaigns. For 2012, leaders are devoting a full quarter (25%) of their marketing budget to mobile and social initiatives, compared to only 15% of the marketing budget of followers. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7493&camp=2.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.