||4/3/2012 12:02:01 PM|
Re cell cycle reward lift off
With all the recycling options available to us, why are more IT users not taking advantage of responsible disposal services? Telus thinks it has the answer, and has launched a program to help � at least with consumer recycle of wireless devices.
To understand more about device use and reuse in Canada, Telus, with the help of pollster Angus Reid, conducted an online panel survey of 1,010 adult consumers this past February. Among the more interesting findings were the following:
� 61% of Canadians say they have 1 to 5 old cell phones lying around at home;
� 82% of Canadians are concerned about the environment and would hand them in if assured of safe disposal;
� 54 per cent of Canadians would like to recycle their cellphones but don�t know how to;
� Quebec is the champion of device recycling with 61 per cent of Quebecers recycling their old devices; and
� 61% of Canadians would trade in their old devices to their carriers but expect something in return for doing so
These survey results clearly indicate consumer willingness to recycle and pent up disposal inventory, but also the need for a simple alternative that offers consumers some compensation. This is where the new Telus program comes in � with �reward� for a trade-in device. So how does it work? When a customer comes into one of the Telus locations and trades in an old phone, they are given an instant in-store credit for the old device that can be applied to new device or accessory costs. If the device is recent enough and can be refurbished, a credit will be given � if not, Telus will make a $3 donation for each unit in the customer�s name to Tree Canada to be used for planting a tree. Customers may trade in up to three phones, mobile Internet keys or mobile WiFi devices.